Maropost guides

Webinar: Your customer database is a revenue engine

Maropost Staff — Thu, 10 Jul 2025 21:32:05 GMT

Your customer list is a source of untapped revenue.

Abandoned carts are costing ecommerce brands $111 billion: How to recover more revenue

Maropost Staff — Thu, 19 Jun 2025 17:07:14 GMT

Summary:

Cart abandonment isn’t just a checkout issue — it’s a lost revenue stream and a missed opportunity to build long-term customer relationships.

Customer loyalty guidebook: How to turn first-time buyers into lifelong customers

Maropost Staff — Thu, 19 Jun 2025 16:04:31 GMT

Summary:

Most ecommerce brands focus so much on acquiring new customers, they miss the bigger opportunity: turning first-time buyers into lifelong ones.

Ebook: Five email automation sequences that supercharge ecommerce success

Maropost Staff — Fri, 30 May 2025 04:48:31 GMT

Summary:

Your best customers aren’t waiting for discounts—they’re waiting for relevant, well-timed messages. And smart email automation delivers exactly that.

Ebook: Personalized search is reshaping shopper expectations

Maropost Staff — Fri, 30 May 2025 04:44:19 GMT

Summary:

Shoppers with the highest intent aren’t aimlessly browsing—they’re typing, tapping, and searching with purpose. But if your ecommerce search can’t keep up, you’re missing out on more than a few conversions.

The Unified Commerce Playbook

Maropost Staff — Thu, 17 Apr 2025 04:00:00 GMT

Automation, Personalization and Tracking for Ecommerce: How to Make Them all Work Together

Maropost Staff — Mon, 28 Aug 2023 04:00:00 GMT

Guide Topics:

What is Automation?

Email Automation: Possibilities, Pros & Cons and Best Practices

SMS Automation: How-to, Examples and Ideas

Personalization: What, Why and How

Case Studies: How They Did It (And How You Can Get Started)

Your Best Email in 3 Easy Steps

Maropost Staff — Wed, 27 Apr 2022 04:00:00 GMT

Guide Topics:

Step 1: Establish Trust

Step 2: Match Your Call to Action

Step 3: Structure Emails

2022 Ecommerce Marketing Calendar

Maropost Staff — Wed, 20 Apr 2022 04:00:00 GMT

Summary:

Establishing a strong content plan is vital for driving engagement that ultimately translates into sales. The Ecommerce Marketing Calendar, now updated for 2022, helps you identify key dates to structure your marketing around and provides you with a template to start planning it out.

Email Marketing Trends and Predictions for 2022 and beyond

Maropost Staff — Sun, 27 Feb 2022 05:00:00 GMT

Guide Topics:

Automation will boost customer engagement by leveraging behavioural data at scale

Email and E-commerce platforms will work together to deliver personalized experiences

Interactive emails will become part of the customer experience

Email Marketing will become more and more effective thanks for email-based retargeting

AI will drive a better and more scalable email customization and personalization

Email Marketers will rely more on first-party data for their email campaigns

Email notification banners will play a critical role to gain attention

Email will become even more important to improve customer service experience

Summary:

Email Marketing is dead. We keep hearing this, but the truth is: Email Marketing is alive, and it is here to stay!

At Maropost, we understand the essential value of emails and email marketing, as we help hundreds of companies worldwide to manage, deploy and optimize their email marketing campaigns.

For this reason, we asked some of our top partners to share their predictions on the future of email marketing.

This report can provide you with some great insights on the future of email marketing.