Maropost Case studies

Icon By Design

Maropost Staff — Thu, 03 Jul 2025 13:32:49 GMT

The Challenge

Increase customer time to value

Featuring hundreds of products, Icon by Design needed to make it easier for customers to quickly find the items they wanted to buy. They were looking for a solution to provide dynamic product displays, filtering on category/search pages, and upsell and cross-sell opportunities on product/cart pages. Due to expansion, they also wanted a tool experienced in multiple ecommerce platforms.

John Henric

Maropost Staff — Fri, 30 May 2025 20:30:31 GMT

The Challenge

John Henric was founded, more than 10 years ago, by two friends with a big vision – to produce unique and high-quality men’s accessories.

With hard work and determination the dynamic duo made their idea a huge success, allowing them to branch out into the production of men’s shirts, sweaters, and bags.

Today, John Henric products are sold all over the globe – amplified by machine-learning and product personalization company Merchandising Cloud.

The John Henric website now carries a number of additional Merchandising Cloud features, following a full redesign of the site and integration on Swedish ecommerce platform Jetshop, making full usage of Merchandising Cloud’s latest Artificial Intelligence technology.

Sifatu Safwa

Maropost Staff — Fri, 30 May 2025 20:30:30 GMT

The Challenge

Sifatu Safwa, a bookstore based in Cork, Ireland, specialises in Arabic written Islamic books.

Offering a wide range of volumes, the store sources items from printers and publishers in countries of historically Arabic literature, such as Lebanon, Saudi Arabia and Egypt, and delivers them to customers all across the world.

Hooked Online

Maropost Staff — Fri, 30 May 2025 20:30:29 GMT

The Challenge

After his brother built a successful online business, Paul Nieuwenhuys’s ecommerce curiosity was triggered. So with barely any IT knowledge beyond turning a computer on, he tested the waters by listing a 60-pack of mixed fishing sinkers on eBay. It sold within an hour and from that moment on he was hooked with online selling.

His business, Hooked Online, is named after that inspiration and is now one of Australia’s most popular shopping destinations for quality fishing tackle.

Nordic Fusion

Maropost Staff — Fri, 30 May 2025 20:30:28 GMT

The Challenge

All the world over, Scandinavian design is hailed for its simple and minimalistic beauty. Nowhere is immune to the charm of this movement, it seems, not even Australia.

Testament to this is Nordic Fusion, a New South Wales-based retailer offering the very best in homeware, clothing, and gifts from Sweden, Denmark, Norway, and Finland.

The concept for the store was born in 2005, when Swedish and Norwegian friends came together to sell Scandinavian goods in their Australian shop. The store changed hands in 2017, with the new owner, Karla Armas, being just as passionate about all things Nordic.

Today, the store sells from brick-and-mortar locations, but also offers an extensive line of items for sale online. Now, the latest milestone in Nordic Fusion’s business journey lies in its integration with Swedish-based search and personalization software company Merchandising Cloud.

Bedhead Hats

Maropost Staff — Fri, 30 May 2025 20:30:27 GMT

The Challenge

Bedhead Hats grew their revenue by 2,300% leveraging B2B and B2C Ecommerce

In 2015, shortly after becoming a mother to a beautiful young boy, Richelle Ellis gave birth to her business; Bedhead Hats. She then went on to win a 12-month business development scholarship hosted by a Maropost Commerce Cloud Partner, Consolid8.

Today, she runs a thriving ecommerce business that has a unique blend of B2C and B2B; selling directly to consumers through the Bedhead Hats website as well as wholesale to stockists throughout Australia.

Limited by Wix and BigCommerce

The main problem that Bedhead Hats faced with Wix was the lack of functionality to support the businesses model as a B2B (wholesaler) and B2C (retailer).

This led Richelle to start building her ecommerce store on BigCommerce. She quickly discovered that it didn’t have the full suite of functionality she needed like multiple price levels and customer groups.

During her scholarship program, she discovered that several other businesses in the same program were using Maropost Commerce Cloud.

Transforming Bedhead Hats into a B2B & B2C Business with Maropost Commerce Cloud

Maropost Commerce Cloud was built for businesses to handle the mix of wholesale and retail sales. This unique blend of wholesale and retail may seem simple to manage, but there are various nuances required by wholesale customers that most platforms designed for B2C don’t offer.

What functionality did they need?

Multiple customer groups;
Multi-level pricing;
Backorders and pre-orders;
Individual log-in to view individualised pricing and product content;
Dropshipping;
On account sales.

“Maropost Commerce Cloud allows you to really grow your revenue through various sales channels but also contain your costs on the back-end, because it has so much functionality. Maropost Commerce Cloud also avoids the need for a whole lot of other systems because it is a very feature-rich platform,” says Richelle.

Growing Bedhead Hats Revenue Through New Sales Channels and Increasing AOV while Cutting Costs

In the 5 years that she’s been on Maropost Commerce Cloud, Richelle’s revenue has grown by 2,300% and her B2C average order value has doubled.

How?

Firstly, growing the B2C ecommerce arm of the business with Maropost Commerce Cloud has contributed remarkable revenue growth. This has allowed them to hire 8 additional team members and build their own warehouse.

Secondly, through increased access to new sales channels, Richelle’s has expanded the business to sell in several countries including New Zealand and China.

Lastly, using Maropost Commerce Cloud’s bundling feature which allows merchants to bundle various items together to be sold as a “kitted bundle,” Richelle saw her average order value increase by 100%.

In fact, she had never considered that children’s hats could be ‘bundled’ but she was experiencing more and more requests for a standard children’s play hat, a beach/swimming hat and a fancier hat for going shopping with Mum, which led her to explore the Maropost Commerce Cloud kitting/bundling feature.

Maropost Commerce Cloud as a Partner

Reflecting on the move to Maropost Commerce Cloud Richelle says that she finds Maropost Commerce Cloud great value for money and loves the Australian integrations. “Our customers love Bedhead Hats because we are an Australian business and we love Maropost Commerce Cloud because they have always taken an Australia first approach. We love the fact that the first integrations were to all of the key Australian payment gateways and freight companies.”

Switch to Maropost Commerce Cloud, the platform built for B2B and Multi-channel Retail.

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Office Stock

Maropost Staff — Fri, 30 May 2025 20:30:26 GMT

The Challenge

An Australian owned and operated office furniture business, Office Stock focuses on providing an excellent experience for every customer.

The Office Stock shopper journey takes place entirely online. In the absence of all the costs associated with a physical showroom, the company passes their savings on to the buyer, enabling them to offer the most competitive prices.

But with hundreds of products, and growing, the team behind Office Stock realized they needed a better way for shoppers to discover their impressive assortment.

Leading site search and personalization software provider Merchandising Cloud has been enlisted to help with this, utilizing the power of personalization to help customers find their preferred items quicker and easier. As such, Merchandising Cloud’s Personalized Search solution is now live on the Office Stock website.

Storiarts

Maropost Staff — Fri, 30 May 2025 20:30:25 GMT

The Challenge

With hundreds of products in their catalog, Storiarts needed to find a solution that made it easier for their shoppers to quickly and easily find the literary-inspired items they desired. Storiarts management also wanted a solution that included the valuable ability to capture and analyze search terms to determine what products they didn’t have that their customers wanted them to stock.

aimn

Maropost Staff — Fri, 30 May 2025 20:30:23 GMT

The Challenge

Everything aim’n produces is carefully designed in Sweden by their all-female design team – together they create innovative, multifunctional, and long-lasting pieces that take women from workout to weekend.

With hundreds of different products now on offer, the brand, which runs on the Shopify Plus ecommerce platform, faced challenges in terms of how to best enable shoppers to find the specific items they were actively looking for, as well as discover their unknown desires.

Rollingstone

Maropost Staff — Fri, 30 May 2025 20:30:22 GMT